Multi-Generational Success: Blending Traditional Ranching with Digital Marketing Multigenerational farming is a common thread among the U.S. cattle industry, allowing families to pass down resources and knowledge, livelihoods and legacies from one generation to the...
From Ranch to Feedyard: Improving Cattle Transportation Safety and Efficiency Cattle transportation plays a vital role in the beef supply chain and connects ranches and feedyards across the country. Ensuring the safe and efficient transport of these animals is...
From Pasture to Profit: Understanding the Journey of Livestock on LiveAg In the late 1980s, the concept of marketing load-lots of feeder cattle “on the video” revolutionized the livestock auction industry. However, for some ranchers, the process of selling cattle...
The traditional method of selling cattle at livestock auction barns has long been a staple of the cattle industry. However, the rise of video auctions in the 1990s revolutionized the way ranchers and buyers do business. LiveAg, a cutting-edge platform for online...
